While I’m not about to Twitter my personal life (it’s not that exciting, trust me!) I’m intrigued with it for business purposes. So again my hobby personae to the rescue.
It’s in that context that I’ve started to think about my Twitter post in a similar way to SEO. While Google obviously holds links very dearly, and thus being very smart about the terms one uses for one’s links is important, the argument could be made that on Twitter, the #hashtags are something that deserves rather serious deliberation. I have no idea yet if Twitter hashtags have significant marketing power, but I’ll experiment for a while.
So if you call it SEO to make it big on Google (and other search engines), what would you call it for Twitter? Maybe THO: Twitter Hashtag Optimization?